Tag Archive for: supplement trends

The Rise of Fermented Botanicals

Fermentation enhances the functional profile of botanicals by improving both bioavailability and bioactivity which enables botanicals to perform more effectively within recovery-focused formulations.

Why Minerals Are the Missing Link

Peptides, short chains of amino acids, are redefining how formulators approach recovery supplements.

Hydration Supplements

Hydration is evolving from a sports product into a versatile functional platform supporting cognition, beauty, longevity, recovery, and metabolic wellness.

Top 10 Supplement Trends from Expo West 2026

What were the top Expo West 2026 supplement trends and what should brands focus on for product development this year?

The Whey Protein Shortage

Whey protein has long been a cornerstone ingredient in dietary supplements. However, the industry is currently navigating one of the most significant supply disruptions in recent history.

Caffeine as a Functional Ingredient

Explore how caffeine is evolving as a functional ingredient in capsules, powders, and gummies.

Brain Health Supplements Boom

Cognitive wellness is no longer a niche corner of the supplements industry — it’s a mainstream growth engine.